150 Words. That’s all you have in a single mobile screen to make your impression on your readers. Make the most of them.
Be direct. Readers won’t understand you if you are subtle. Tell readers exactly what you want them to know.
Communicate with words that are clear and concise. Don’t show off your large vocabulary. Text on a mobile screen is harder to understand. Flowery vocabulary makes it worse.
Stay focused. Mobile isn’t the place to get off topic. You have a very limited amount of the reader’s attention. Keep it focused on the main topic.
To write well for Mobile you must be clear, to the point and focused on your topic. Your readers will thank you for this approach by coming back for more of what you have to offer.